Getting it Right

Producing a website that attracts customers is far more than just designing something pretty. Search engines and visitors  have a series of expectations and requirements that means that web designers and clients need to work together to produce a site which looks great on all devices, has the content which determines exactly what the company does, is easy to navigate and grabs the attention from the first second.

There's more.

Google™ hates slow websites; every site should load and deliver quickly - if they don't, visitors will leave. They like sites structured in a particular way - so the titles should should demonstrate the relative importance of all the subjects covered by the site. The keywords and phrases used on the site should be thoroughly researched before designing starts so that the website demonstrates all the key services offered. And that's before we even start on paid and free marketing...

It's easy to produce a website, it takes experience to produce one that works.