Everybody wants lots of customers. We scurry round advertising here, networking there and creating beautiful websites that rant on about how wonderful we are. And yet sometimes we forget the really important stuff.
Three months ago, I decided to get a plumber in to add a radiator to my house so I used a local magazine to find one. There were four listed, so I called them all. Every single call went to voicemail. I left messages, but a week later I heard nothing. I went through the same process again, same result. Six contacts this time; nothing.
I finally managed to speak to one! He was a nearby neighbour and popped in to my house, gave me a quote, to which I agreed, and he said he'd pop in in the next few days.
That was two months ago...
A short time later, I needed the services of an accountant. I won't bore you, but the same thing happened.
OK, so what have I learned from this?
I am constantly astounded at the lengths some people will go to advertise their business and then forget about the most important bit - talking to the customer.
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