Reviews

All Google ReviewsAll FreeIndex Reviews
Google review

A fantastic experience of working with Zigger to develop my website. Hywel is extremely meticulous with his approach and developed a tailor-made website that fulfilled my challenging requirements extremely well, and is always very rapid to sort out any troubleshooting met along the way. A thoroughly positive experience, have no hesitation to recommend!
Jaymee Coonjobeeharry, Surrey

Freeindex review

Very responsive, completely understood my requirements and made many helpful suggestions. Hywel is a complete professional who understands how to get the most out of the web. A delight to work with.
Chris Pearce, Walton on Thames

Google review

I couldn't recommend Zigger enough, it's been a stress free experience from start to finish. I had so much support and felt in very capable hands - thank you!
Nicole Brannan, Esher

Google review

I have worked with Zigger on a number of projects over the past few years, they are always a pleasure to work with and produce fantastic results. I have recommended their services to others and would not hesitate to do so in the future.
Gary Carter, Leatherhead

Google review

Zigger did a great website for my new company and helped me out on many aspects of SEO, email and Adwords. Highly recommended.
J Flock, Cobham

Google review

Zigger has been wonderful at setting up a website for us, and teaching us how to manage and update it to meet our evolving needs. Hywel has always shown extreme patience as we learned how to translate our ideas into a website format. No question is too simple, nor request too difficult and we've never had a delay when there has been a need to implement any updates. We would highly recommend Zigger for creating a website, as I think you'd be hard pressed to find a more personal responsive equivalent out there.
Monique Flynn, Chobham

Google review

It was a great pleasure working with Hywel from Zigger to design and create my Website. He incorporated all my own designs and listened to my views of how I wanted the Website to look and feel, before it all went live.
Lacky Sangha, Weybridge

Freeindex review

I needed a website for my business and tried a few people with no joy…then I found Zigger. Hywel explained everything clearly with no jargon or sales pitch. I sent the photos and text ideas and hey presto two weeks later a live site that was easy to use and looked a million dollars. If you want a website just use Zigger you won't regret it.
Dave Eyles, Southampton

Hywel created two beautifully designed websites for us. He was very helpful when it came to us taking over running them, coming to our offices to show us how to use the web designer program. Since handing the websites to us, he has always been at the other end of the phone to help us with any queries with doing things on the websites, and also providing on-going support with our online marketing. I feel that he went over and above the original remit in order to provide us with a bespoke service, and I would highly recommend his services to anyone looking for a friendly and helpful web designer.
Sue Spencer, Horsham

Google review

Zigger have done a fantastic job with our rather outdated website, gave it a fresh new look, whilst still maintaining the corporate identity. All done very quickly and professionally. Couldn't ask for a better service, and all at a competitive price.
Caroline Smith, Bookham

Google review

I'm very happy with Zigger and the website they produced for our deli. As well as building a great website for the business Hywel was able to advise on the marketing and content side of things, which was a great help and saved me a lot of precious time. Great job, just what we needed.
Matt Arlidge, Stoke D'Abernon

Google review

This was a very simple, easy and friendly experience. Hywel delivers exactly the service he says on the tin. No hassle, just built the website for me and managed it. good communication. I'd use him again.
Will Dennis, Cobham

Google review

I'm very happy with Zigger and the website they produced for our deli. As well as building a great website for the business Hywel was able to advise on the marketing and content side of things, which was a great help and saved me a lot of precious time. Great job, just what we needed.
Matt Arlidge, Stoke D'Abernon

Freeindex review

Hywel is a very approachable chap and explains things clearly. My final site looks "the business"and its great that I can now update content myself... And if I can't Hywel is available to help. Good job!
Andrew D. Brewis, Walton-on-Thames

Google review

Hywel is someone who doesn’t come along every day, he loves his work and really knows his stuff when it comes to website design. Really affable has loads of patience which was most definitely a requirement dealing with us! He also really helped with SEO advice, marketing and general advice to help us run the website efficiently and effectively. We have recommended Hywel and will continue to do so, a really hands on firm is Zigger and we really hope it gets Bigger, coz he deserves it! Thanks.
Clive Bennett, Claygate

As a graphic and digital designer, I can safely say working with Hywel has been a pleasure. Not only does he understand good design and user experience, but he also offers bespoke advice and guidance for your website to ensure it works to its full potential - no matter the industry in which it sits. I have worked with him on four websites now, and all have been a roaring success thanks to his patience, eye for detail and knowledge. Hywel is the only web developer I recommend to my design clients!
Daniel Bennett, Wimbledon

Freeindex review

Hywel has been involved with our company for many years and been responsible for our web site design layout and implementation. He has always been on hand to update/refresh our site and let us know of new systems and site best practice for optimum response. Any issues have been responded to quickly and costs have been very reasonable for the time involved. I can highly recommend Hywel for all web site design and ongoing support.
Kent McMillan, Molesey

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man welding

5 July 2018

10 free ways to promote your website for UK small businesses

A new website will never reach the top of the listings unless you help it along, here's a few to get you started.

You've spent time and money on a sparkling new website and then...nothing happens. It's a situation I see time and time again; the expectation that having a website will automatically find you customers.

It won't.

The search engines look at each website and make hundreds of decisions as to whether they should be included in the search results and where. Page 1 or page 56? If you have a new site, then the chances are it'll be more the latter.

This may sound unfair, after all, you worked hard on that site, you are good at your job, but still no-one calls. The reason is simple; if search engines lead to small, irrelevant site when you typed in a search term - you wouldn't use them!

All search engines work hard to produce the best result for your search and that includes metrics like website age, number of pages, search term relevance, speed and hundreds more. If you want to get your site noticed then you can advertise it (see our article on Google Ads), but before you do that you should set aside a couple of hours and do some basic marketing.

1. Create a sitemap

If you don't already have one, it's worth creating a sitemap for your site. This is a small file which tells the search engines how your website is structured.
Depending on how you produced your website, this can be done in a number of ways.
First check whether the system you used to produce your website automatically creates - and updates - a sitemap. If it does, then job done.
If not, simply find a sitemap generator, type in your website address and upload the sitemap file to your server.
Make sure the sitemap is updated when you change your site.

2. Tell Google about your website

Google checks all websites, whether you tell them about it or not, but it makes good sense to nudge them along - especially as it's only 10 minutes work and also provides valuable information for you on the workings of your site.

  • If you haven't got one get yourself a Google account - even if you have a personal one used mainly for Gmail - create a new 'business' account.
    To do this, go to Google (sign out of an account if you already logged in to your personal account) and click on Sign In, then Create Account..
  • Go to Google Webmaster Tools. (GWT)
  • Go to the Search Console and add a property.
  • As part of the process, you will be asked to verify that you have control over the website. This is done in a number of ways - select which is best for you.
  • On the left menu click Crawl/Sitemap and tell Google the name of your sitemap - as created above.
  • Next select Crawl/Fetch as Google and enter the name of your website.
  • Click Fetch.
  • That's all you have to do right now, but log into GWT and do a Fetch when you have a moment.

3. Tell Bing and Yandex about your website

You need to tell other search engines about the existence of your site and I would recommend you add these two .
Bing is the Microsoft search engine which includes Yahoo search and Yandex is a Russian engine which also provides search facilities to other search engines like DuckDuckGo.
Both employ slightly different ways to verify your website and update it, but essentially you need to get yourself an account and carry out the same procedures as with Google above.

4. Put Google Analytics on your site

Two reasons to do this:

  • Analytics provides a lot of information on who is visiting your site and what they do when they are there.
  • The industry believes Google rate sites with Analytics slightly higher in the results.

Pop along to Analytics and sign in with your business Google account.
Once in, click on Admin then, in the left hand column - create an account. This is the top-level setting and refers to you, not your website. Once the account is set up, go back to Admin and click Create a Property in the middle column, the wizard is fairly straightforward to follow, it is here you tell Analytics about your website and download the code it needs to analyse activity. Copy the tracking code.
Next paste the code into your website - or email it to your web designer - he will paste it onto all your pages.
After that, you can log in any time you like to check on your visitors.

5. Add your profile to industry-related directories

There are dozens of industry directories represented on the internet; you may already know those which pertain to your specialty.
Add your profile to all of them! (And don't pay for anything - you can decide later if you think it's worthwhile getting a 'premium' position.)

6. Add your profile to other major directories

Companies like Yell, Thomson, Cylex, Yelp and Freeindex are also worth your time.

Yell graphic - referring website

The trick to find the best ones for you is to go to Google and type in what visitors might enter to find your business. Any directories that come up in the first five - they could be local, industry-related or general - are worth entering your profile into.
Don't forget, just because it came up on page 5 for you, doesn't mean the same thing will happen with your potential customers.
Again, don't pay for a premium position - yet.

7. Add your profile to other major directories

The trick to find the best ones for you is to go to Google and type in what visitors might enter to find your business. Any directories that come up in the first five - they could be local, industry-related or general - are worth entering your profile into.
Don't forget, just because it came up on page 5 for you, doesn't mean the same thing will happen with your potential customers.
Again, don't pay for a premium position - yet.

8. Add your profile to Google My Business

This is (IMHO) one of the best things you can do to push your business - especially if your customers are local to you. It's a pain to set everything up, but well worth it in the end
Pop along to the website and sign in using the same Google account you set up above and fill in all of your details.
Google will want to verify that you have control over the business and they will either send a card to your address or use the phone number to do the same thing.

9. Ask your customers for reviews

There are many places customers can leave reviews, however, pragmatically, they are unlikely to go to multiple sites to do it. To start with, I would recommend Google reviews. It works for me - coming top of the results below one paid ad:

reviews graphic for Zigger Web Design

The easiest way to garner reviews is to verify your account with Google - above - then search for your listing by typing the name into search. (This won't work straight away, so give it a few days before your business comes up)
Once it appears, click Write a Review, then copy the url (the website address). You can then email the link to your customers.
They will need to sign into Google as part of the process.

10. Create two social media pages

I know, I know, the last thing you wanted to hear, but bear with me. In the great battle for your time, how far up does developing a social media platform come? Pretty low down huh?
OK, here's a compromise, let's just grab the top two, at least the top two at the moment:

  • Facebook. This company lost a lot of users over the past few years, what with privacy concerns, the Cambridge Analytica scandal and millenials getting tired of their parents comments (!) but it is still a company with massive reach. Not only can you create a business page, but you also join local groups and sell your services there. The fact that you can create a business page in five minutes is also a reason to spend a very small proportion of your life setting one up. Here's how to do it.
  • Google+. The demise of this business has been circulating for years and, frankly, understandably. The setup - unlike Facebook above - is a lesson in how not to design a website - unintuitive, complicated and frustrating. However, it is owned by Google and that's reason enough to spend time doing it. Here you go.

You may want to consider others if you feel the urge:
LinkedIn. Great if you want to sell your skills to other business users.
Twitter. Overrated in my opinion, but worth a punt - easy set up.
Instagram. An excellent choice if your product or service can be represented with images.
Pinterest. As above - but with cool links to your site and products.

Finally, make sure your site is SSL/TLS compliant. In 2018 Google starting referring to non-secure websites as 'Not Secure' and, almost certainly, marks down the site.

You can buy an SSL licence from most hosting companies - or get them free if you host with Zigger!

Hywel Thomas web designer

Author: Hywel Thomas
Web Design and Google Ads person
Email: hi@zigger.co.uk

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