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What we include in your site

It's pretty easy to build a website; it requires a lot more work to make sure it gets noticed. These are all the features we build into every website we do.

What we include in your site

It's pretty easy to build a website; it requires a lot more work to make sure it gets noticed. These are all the features we build into every website we do.

Finding customers

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Getting visitors to your website is essential if you want to attract business. You can learn more about this process in the Marketing section, but, as far as making your site work well with the search engines, we make sure all the bases are covered:

  • The search engines love websites that work well with all devices, we make sure it looks great on desktops, tablets and mobile phones - whichever way up they are held!
  • The code which we use to make your website is fast and clean. This means we make sure there is no complicated code which slow the site down - the search engines don't like it.
  • We use metatags, alt tags and title tags to make sure your website accurately reflects what you do.
  • We work hard to make sure your website opens efficiently and fast or potential customers will walk away. All images used on your site will be optimised for the screen they are used on - large for large screens, small for mobiles.
  • We tell all the major search engines about your site using Webmaster Tools. These are systems used by the engines which scan your site on a regular basis to ensure it reflects everything that is going on.
  • Getting potential customers to your site is 90% of the battle, after that you need to get them to contact you. We work hard to make sure we convert as many customers as we can and stop them from leaving within 7 seconds!

It's easy to make a website, it takes years of experience to make sure it finds you customers.

What is SSL?

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SSL or Secure Socket Layer is a protocol which is designed to defend against eavesdropping and tampering of online systems such as email and websites. It is particularly prevalent in the area of ecommerce systems where information is provided by customers relating to their financial records. You can learn about the details of the system here. SSL, or strictly speaking TLS, websites will start with https.

Although the systems have been developed over 20 years, more and more companies are switching their websites to these system because they offer a form of security that is not offered on a normal http website. Google, using their browser Chrome announced in April 2017 that they would be marking non-SSL websites as Unsecure and it is likely that all browsers will follow this lead over the coming months and years.

Another reason why this move is relevant to everyone running a website is that Google, and likely every search engine, will mark down non-secure websites when determining search results. This inevitably means that unsecure sites will have lower search traffic than secure.

Here at Zigger, all our websites are SSL. There are a few circumstances where the process is complicated by your current domain, website and email settings, (For instance, if you have a current non-secure site, then we need to make sure we divert any links from the old system to the new.) but we are happy to discuss your particular circumstances individually.

If you have any questions about SSL then please call us on 0330 223 0078 and we will be happy to help.

Marketing your site

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Creating a website and not marketing it is like writing a book and leaving it on your desk; no-one knows about it and you won't sell anything. There are lots of ways - both free and paid-for - that will allow you to push your website out to potential customers:

  • Make sure you buy a good domain name. The domain name is a unique name that you can buy and attach to your website. It can also form the basis of an email address. So if your company is ‘R Jones Plumbers’, you may want to buy a domain called rjonesplumbers.co.uk. It is good practice to include what you do as well as who you are in the domain. We will then attach this name to your website and you can use it as an email address too.
  • It is good practice to get your name into the popular free directories -such as Yell, Thompson, Free Index - as well as any industry-related directories covering your business.
  • If you haven't already done so, consider getting a business account with Google, this allows you to have access to their services like Place, Analytics and Google+
  • For new websites a good option to consider is Google Adwords. Although this is a paid-for services, it is a good system that is relatively cheap and good value for money. We have run Adwords campaigns for years and will be happy to help out.

Optimised for mobile

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Now that over 50% of internet access is made using a non-desktop device, (in fact it is far higher if you are selling to individuals rather than businesses) it is important your website is easily readable on those devices.

You can test any website by using Google's Mobile-Friendly Tool.

Sounds easy? No not necessarily. When we carry out this work we make sure it looks great on desktops, tablets and mobile phones – in both landscape and portrait modes.

Hosting

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Hosting is the process by which your website is available to world. It is put onto a high speed computer, called a server, which is linked to the internet.
We used an experienced UK provider whose services include:

  • Autoscaling
    All our web hosting platforms use our proprietary autoscaling technology. Autoscaling is what makes them ‘true cloud’ platforms: resources allocated to your website are scaled up or down, dependent on demand. So if there’s a traffic surge, your site continues to function and offer the same fast experience for every user.
    Your site isn’t hosted on one or two servers. Instead, it can access the whole platform’s computer, memory and storage resources. So, if for any reason your server is slow, another can step in and take over seamlessly. We always keep plenty of resource in reserve.
    Also, by not being tied to particular servers, it means that if your shared hosting ‘neighbours’ become busy, it doesn’t affect on your site speed. This isn’t the case with many other hosting providers.
  • Load Balancing
    Load balancing is about sharing traffic across servers. Our load balancing makes use of monitors that will respond to traffic load and balance it across multiple servers when needed. Many other providers don’t offer this. The consequence for you is that your site stays online, and remains fast, whatever load the servers are under.
  • 100% SSD storage
    The servers we use incorporate high quality solid state drives (SSD). This provides very high speed response times.
  • Dual octa-core processors
    Each web server has two 2.4 GHz Intel Xeon E5 v4 (Broadwell) octa-core processors with hyper-threading to give 32 logical cores per machine. These have access to plenty of fast memory resource: 64 GB 2400 MHz DDR4 RAM. Any of our web servers can serve any website we host at any time.
  • Physical security
    All websites and VPS are hosted in a secure, state-of-the-art data centre based in Derbyshire. It’s manned 24/7 and includes high-level physical security measures. These cover everything from backup power generators to advanced fire protection.

Access to your website

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A website is stored as a series of files and folder - images, text, code and pages. These items are stored on the server, but the original copy is also stored in the Cloud using Google Drive and you have access to this file at all times. Once your website is completed, we will send you a link which allows you to access that information whenever you want.

We are frequently approached by people are being held to ransom by their web company, demanding large fees to release their website. We never do this.

Hi, how can we help?

Thanks for getting in touch, we'll get back to as soon as we can or call us on 0330 223 0078
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Finding customers

Making your website work

Our websites are designed to attract people who will interact - and buy from you. From producing landing pages that convert to using the best user experience techniques to encourage them to get in touch.

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Optimised for mobiles

Making it fast

If you use the same image on a phone as a large desktop then your website will load slowly and customers will leave. That's why all the images on our sites are specific to the screen that views them.

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Marketing your site

Selling your services

If you don't market your website, no one will know about it. We can help you get your website in front of potential customers using advertising, social media and many other paid for and free systems.

learn more

Search engines

So customers can find you

Google, Bing and all other search engines classify your website according to to hundreds of criteria. We make sure that your website accurately represents your business and can be found quickly and easily for potential visitors.

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Free SSL on all websites

Securing your website

Search engines love secure websites, sites that won't get hacked or compromised, that's why all our sites are secure and you don't have to pay a penny more.

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Hosting

Safe, secure and reliable

Our websites are hosted on load balanced, high-speed servers here in the UK. They use solid state drives running 64GB of RAM and have never let us down.

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Access to your website

Free access anytime

All our customers can have access to the code that makes up their website at all time. We never charge if you decide to put your website on another server - just log in and download it.

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Support

Get in touch, anytime

You can call or email us anytime for support.
Call: 0330 223 0078
Email: hi@zigger.co.uk

"Zigger has set up two sites for me, and manages them on an ongoing basis. I have recommended others who are also very pleased with the service they received. They are approachable, professional and immediate"

Deborah Holden, Nest Home and Cafe
"I have always found Zigger really great to work with - nothing is too much trouble for them and they were very helpful setting up my website for me. They come highly recommended - and keep the costs down!"

Ed Newbrook, Cobham Hypnotherapy