Getting visitors to your website is essential if you want to attract business. You can learn more about this process in the Marketing section, but, as far as making your site work well with the search engines, we make sure all the bases are covered:
It's easy to make a website, it takes years of experience to make sure it finds you customers.
SSL or Secure Socket Layer is a protocol which is designed to defend against eavesdropping and tampering of online systems such as email and websites. It is particularly prevalent in the area of ecommerce systems where information is provided by customers relating to their financial records. You can learn about the details of the system here. SSL, or strictly speaking TLS, websites will start with https.
Although the systems have been developed over 20 years, more and more companies are switching their websites to these system because they offer a form of security that is not offered on a normal http website. Google, using their browser Chrome announced in April 2017 that they would be marking non-SSL websites as Unsecure and it is likely that all browsers will follow this lead over the coming months and years.
Another reason why this move is relevant to everyone running a website is that Google, and likely every search engine, will mark down non-secure websites when determining search results. This inevitably means that unsecure sites will have lower search traffic than secure.
Here at Zigger, all our websites are SSL. There are a few circumstances where the process is complicated by your current domain, website and email settings, (For instance, if you have a current non-secure site, then we need to make sure we divert any links from the old system to the new.) but we are happy to discuss your particular circumstances individually.
If you have any questions about SSL then please call us on 0330 223 0078 and we will be happy to help.
Creating a website and not marketing it is like writing a book and leaving it on your desk; no-one knows about it and you won't sell anything. There are lots of ways - both free and paid-for - that will allow you to push your website out to potential customers:
Although Google is the undisputed king of the search engines, there are many others. They all visit your website and categorise them in many ways: how many visitors? How long has the website existed? What are the key terms used? Is it mobile friendly? How fast is it?
In fact there are hundreds of variables that are measured and it is important that your website represents itself well and shows exactly what your business is all about.
Happily, there are lots of ways to make your website stand out such as 'niching' your site - effectively saying 'I am different from other websites', and one of the keys here is to make yourself local.
When we structure a new website, we make sure that the pages and search terms we use reflect the real-world searches that will be made to find your website and the pages that potential visitors land on answer their questions clearly and succinctly. This is key when it comes to converting visitors into customers.
Now that over 50% of internet access is made using a non-desktop
device, (in fact it is far higher if you are selling to individuals rather than businesses) it is important your website is easily readable on those
devices.
You can test any website by using Google's Mobile-Friendly Tool.
Sounds easy? No not necessarily. When we carry out this work we
make sure it looks great on desktops, tablets and mobile phones – in
both landscape and portrait modes.
Hosting is the process by which your website is available to world. It is put onto a high speed computer, called a server, which is linked to the internet.
We used an experienced UK provider whose services include:
A website is stored as a series of files and folder - images, text, code and pages. These items are stored on the server, but the original copy is also stored in the Cloud using Google Drive and you have access to this file at all times. Once your website is completed, we will send you a link which allows you to access that information whenever you want.
We are frequently approached by people are being held to ransom by their web company, demanding large fees to release their website. We never do this.
Our websites are designed to attract people who will interact - and buy from you. From producing landing pages that convert to using the best user experience techniques to encourage them to get in touch.
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If you use the same image on a phone as a large desktop then your website will load slowly and customers will leave. That's why all the images on our sites are specific to the screen that views them.
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If you don't market your website, no one will know about it. We can help you get your website in front of potential customers using advertising, social media and many other paid for and free systems.
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Google, Bing and all other search engines classify your website according to hundreds of criteria. We make sure that your website accurately represents your business and can be found quickly and easily for potential visitors.
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Search engines love secure websites, sites that won't get hacked or compromised, that's why all our sites are secure and you don't have to pay a penny more.
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Our websites are hosted on load balanced, high-speed servers here in the UK. They use solid state drives running 64GB of RAM and have never let us down.
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All our customers can have access to the code that makes up their website at all time. We never charge if you decide to put your website on another server - just log in and download it.
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You can call or email us anytime for support.
Call: 0330 223 0078
Email: hi@zigger.co.uk
