Abbey Motorsport - Automotive Performance Specialist
A design exercise for a vehicle performance company
Design for an automotive performance site
What we did
Abbey were looking to improve their old website to a more user-friendly and up to date version. We created a fresh new look based on the use of videos and a back-end CMS system that allowed them to update their website when new products or services were offered.
We set up a backend database which contained the cars they specialised in and linked them with services and products - like turbos, superchargers - that they could provide. The relational database also linked information on the vehicles to products and services specific to each one - as well as useful information like service intervals.
The design incorporated a video of a Toyota GT86 being driven in the area and filmed from static cameras and drones.
The results we delivered
- Search engine research to analyse trends and keywords.
- An updated design for a new website.
- A simple, useful interface for potential customers.
- Improved SEO to account for the search terms used by customers.