Abbey Motorsport - Automotive Performance Specialist

A design exercise for a vehicle performance company

Abbey Motorsport web design
Client

Abbey Motorsport

Service

Design for an automotive performance site

Type of Work

Design

What we did

Abbey were looking to improve their old website to a more user-friendly and up to date version. We created a fresh new look based on the use of videos and a back-end CMS system that allowed them to update their website when new products or services were offered.

We set up a backend database which contained the cars they specialised in and linked them with services and products - like turbos, superchargers - that they could provide. The relational database also linked information on the vehicles to products and services specific to each one - as well as useful information like service intervals.
The design incorporated a video of a Toyota GT86 being driven in the area and filmed from static cameras and drones.

The results we delivered

  • Search engine research to analyse trends and keywords.
  • An updated design for a new website.
  • A simple, useful interface for potential customers.
  • Improved SEO to account for the search terms used by customers.

View Website
Tags

Web Design

Development

Branding

CMS

Drone Video

Webflow

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Abbey Motorsport - Automotive Performance Specialist

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