Abbey Motorsport - Automotive Performance Specialist

A design exercise for a vehicle performance company

Abbey Motorsport web design

Abbey Motorsport


Design for an automotive performance site

Type of Work


What we did

Abbey were looking to improve their old website to a more user-friendly and up to date version. We created a fresh new look based on the use of videos and a back-end CMS system that allowed them to update their website when new products or services were offered.

We set up a backend database which contained the cars they specialised in and linked them with services and products - like turbos, superchargers - that they could provide. The relational database also linked information on the vehicles to products and services specific to each one - as well as useful information like service intervals.
The design incorporated a video of a Toyota GT86 being driven in the area and filmed from static cameras and drones.

The results we delivered

  • Search engine research to analyse trends and keywords.
  • An updated design for a new website.
  • A simple, useful interface for potential customers.
  • Improved SEO to account for the search terms used by customers.

View Website

Web Design




Drone Video


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Abbey Motorsport web design

Abbey Motorsport - Automotive Performance Specialist

Let's build something great together